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Mobile App Advertising: Is it Right For Your Company?

Given the surging popularity of mobile devices, the short answer to the question posed by the title of this piece is “yes.” ...

Five Ways To Make Your Reception Area Really Welcoming

Nobody likes to be kept waiting, but sometimes it happens. One way you can ease the pain of having to wait is ...

Giving Customers Either/Or Choices – A Tried And True Way To Build Sales

Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be ...

Getting Customers to Spend More Than They Think They Want to Spend

In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is ...

Does An Office Dress Code Improve Business Performance?

It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all ...

8 Handy Business Apps That Every Entrepreneur Should Have

Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having ...

Email Customer Support: Five Things That Make It Essential

One of the biggest problems facing any business is how to handle customer support. Most businesses take the wrong approach towards customer ...

What Target’s Data Breach Has Taught Us About Security

Attention Target shoppers, we regret to inform you that up to 40 million of you may have had your credit card information ...

What You Need To Know About Hashtag Shopping

First things first, if you haven’t heard of hashtag shopping, you’re not alone. A month after its roll out, it had less ...

eBay Database Compromised: Change Your Passwords Today

E-Commerce and auction giant eBay confirmed yesterday that the website did indeed take a hit from hackers, and that the database ...